 To facilitate the healthy development of children, youth and their families by providing safe places, positive relationships, services and opportunities to develop personal strengths and interpersonal skills that enhance their long term success. 
Individual Capacity – We believe that all children have the capacity to lead full and rewarding lives and become contributing adult members of their community.
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Nurturing Environments – We believe that children should grow up in an environment that
supports their well-being and enables them to reach their full potential.
· Loving Families – We believe that the healthy development of a child is best fostered within the context of a caring and loving family.
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Positive Relationships – We believe that a child’s healthy development can be enhanced by
positive, nurturing relationships with caring adults.  April, 2013 BGCBigs will receive financial support from the Darden Foundation - those wonderful folks behind Red Lobster and Olive Garden. Read more. December, 2012 Merry Christmas! Thank you to Kyland Investments, Northlands and all the many supporters who helped us throw one heck of a Christmas Party for kids and their families.  November, 2012 Lobster Lover's was a huge success! Thank you Flaman Foundation and all our many sponsors and attendees, for your incredible support. This event earned us over $50,000.  October, 2012 HEROS Hockey/Mentoring program launches it's 2012/13 season. Thank you Norm Flynn for sharing this amazing program with BGCBigs in Edmonton.  Happy Halloween! Stay safe and have fun. Our staff sure did.  September, 2012  Canadian Western Bank is an incredible supporter of community causes and we are so pleased to be their partner. Through this amazing annual campaign, CWB raised nearly $75,000 for BGCBigs this year.  August 1, 2012 NORTHLANDS NORTHLANDS NORTHLANDS! Thank you Darrell Szafranski and your team, as well as Virgin Radio and Robbie the Intern, and everyone else involved that made our Capital Ex adventure, so incredible and rewarding. Kicking it off with the parade, our kids, volunteers and staff had a great time and can't wait for next year!  Tuesday, July 24, 2012 BGCBigs places a high value on our relationship our donors. Without your support we would not be able to achieve our mission to improve the lives of children and youth in our community. We thank you for your commitment to us.
We believe that transparency and accountability are essential to our success. With this in mind, we have recently joined Imagine Canada’s Ethical Code Program.
The Ethical Fundraising and Financial Accountability Code lays out a set of standards for charitable organizations to manage and report their financial affairs responsibly. By adhering to these standards, we are complying with generally accepted practices for soliciting and managing donor dollars. This is important because you, our supporters, are entitled to transparency and the greatest impact possible for your investment in us.
If you have any questions about our adherence to the Ethical Code, please feel free to contact our office at 780.424.8181 or download the Ethical Code itself by going to www.imaginecanada.ca.  Target Canada shared their time, lunch, and some much needed funds, in order that the kids at the Africa Centre have what they need this summer. Thanks to Target and the Chip Ganassi Indy team, for your generous support.  Tuesday, June 19th, 2012 Executive Director Liz O'Neill was inducted into the City of Edmonton Community Service Hall of Fame. In her 30+ years as Executive Director, Liz has elevated the role of mentoring to children and youth as well as supported the ability of other not-for-profits to successfully deliver important programming for kids.   "To see his growth in character over the last 5-6 years has been really rewarding.
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Inclusion
and Opportunity: We
strive to ensure children and youth from all economic, cultural and social
backgrounds have access to resources, supports, mentors and opportunities that
will enable them to overcome barriers and achieve their positive potential in
life.
Respect and
Belonging: We work with
others to provide safe, supportive environments where every child is listened
to, treated with respect and valued in an environment of inclusion and
acceptance. Our staff and volunteers model honesty, fair play, strength-based
approaches, cooperation and respect for self and others
Empowerment:
We believe all young people
can grow into responsible, contributing and self-reliant members of society.
Children and youth are at the centre of everything we do. Through adventure,
play and discovery, we encourage and empower them to develop healthy lifestyles,
a lifelong passion for learning, life skills, leadership and a sense of social
responsibility.
Collaboration:
We work with families and
groups in each community, in partnership with volunteers and organizations in
the public, nonprofit and private sectors, to create healthy community
solutions. As a community partner we provide programs designed for impactful
service so that children and youth get what they need for optimal development.
Advocacy:
We speak out on with and on
behalf of children, youth and families to enhance their lives and enable their
voices and ideas to be heard. We support families and communities to advocate
for the supports and services they require.
Client
Centered: Clients are our first
priority. We exist to serve children, and we do this through a variety of services
and programs. Our staff, volunteers and community partners are committed to
this client-centred approach.
Strength-based: We
assist children and families, and our staff and volunteers, to identify and
build on their strengths. We embed a strength-based philosophy in all our work.
Efficiency
and Effectiveness: We place a
priority on both efficiency and effectiveness in all our work.
Welcoming
Community Diversity: We strive
to reach out and welcome every child, family, volunteer, staff person and
partner so that we may support, strengthen, benefit from and contribute to the
richness and complexity of the communities we serve.
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